Donor communication plans are simple but very effective as it lays the foundation for communicating with your donors. The best plans give your donors information about your organization’s work, goals, and inspiration. This plays a significant role in creating relationships and connections with donors that can last a lifetime. Let’s take a look at some key elements that all donor communication plans should include.
Bring together all of your organization’s stories and messages to inspire donors. When organizations just share numbers and statistics, they can lose people’s attention. Sharing personal stories from experience and how other donors have impacted your organization will say a lot. Keep your narrative consistent and not too long. You don’t want to sound like you’re begging, but you want to bring in donors who wish to continue helping your organization make a change.
Post-Gift Follow Up
Every time you receive a gift from donors, you must follow up with them. In your communication plan, you should lay out how you will thank donors for their gifts, whether it may be a thank you letter, phone call, or a welcome packet for new donors. It’s essential for the team to send out follow-ups to know what gets sent to who.
With things constantly changing every day, keeping your donors informed with updates about your organization is essential. Consider making a monthly newsletter that shares what’s happened during the current month and what to expect in the months ahead. Just like post-gift follow-ups, you can write handwritten updates or make phone calls. Reaching out to donors once a month can be a lot, but it’s essential to make sure the updates are at least done four times a year. Donors are a big part of your organization’s operations, so it’s only fitting to keep them in the loop.
Give Donors a Voice
Donors want to participate in conversations that come up in your organization, so they feel like they’re part of the community. They picked your organization because they believe in your work and have ideas to share. Not allowing them to voice their opinions and what’s important to them can lead to losing them and their trust. Invite donors to organization meetings and ask them what they’d like to see a change to help everyone grow in the future.