It is impossible to hold in-person fundraisers for non-profit organizations due to COVID-19 fears. Fundraiser organizers have prioritized the participants’ health and safety and can’t allow in-person gatherings of large crowds. They have become innovative and shifted to virtual fundraisers to keep the non-profit’s operations ongoing. Virtual programs have turned to be more effective than anticipated. Both the organizers and participants save money, as there is no cost of hosting or traveling to the venue.
The following are tips for ensuring you hold a successful virtual non-profit fundraiser:
- Set up the fundraisers’ goals.
The goal of every virtual fundraiser is to raise money. However, organizers should set clear the amount of money they intend to raise with the virtual program. When pricing the virtual event, consider that some will pay the ticket price to the virtual event and fail to offer nothing beyond that. Also, avoid over-valuing the ticket price too high and make the ticket price affordable to most participants.
- Plan well for the event.
Planning ensures that everything runs as anticipated. When planning, consider the time zone of the participants as participants come from different time zones. If not carefully considered, you might hold the virtual event when most of the participants are not available. Therefore, you should have a well-defined target audience to know their time zone.
When planning for the event, consider the event format, that is, the type of events to hold. You can hold a talk show, live performance, online trivia, live virtual auction, live video conference presentation, panel, or interview.
- Promote the virtual event.
The promotion of virtual events is through multiple online platforms, including social media, email, and newsletters. You may even send out some press releases to build awareness of the event. Apart from the online channels, you may opt to contact your potential audience through phone calls and SMS messages. Traditional commercial adverts like the TV and printed media are also effective in reaching out to more donors. Lastly, you may request your donors to share the event with their networks, such as colleagues, friends, and families.
- Create clear and reliable communication during the event.
The communication should be apparent during the event. Ensure that you have a high-quality microphone, webcam, and lighting. It would be best to avoid disturbing background noise as it may be too loud, making your audience not hear you.
Virtual fundraisers are here to stay as the organizers have learned their benefits. They have become an effective way of collecting revenues and keeping in touch with donors. After the event, don’t forget to thank all the attendees as you will need them in another virtual event.